Trademark Armor
1-877-350-6275

Trade Mark

Trade marks are powerful tools for businesses, and they provide legal protection for the name of a company, product or service. Business owners can use a trade mark to squash fresh competitors that try to compete in the same market or region. In addition, a trade mark can be useful for marketing purposes. When you register a trade mark, you may use the nationally recognized trade mark symbols to signal that the name of your company, product or service is officially recognized by the U.S. Patent and Trademark Office. To average consumers, those trade mark symbols impart a sense of authenticity and uniqueness -- two values that you want new and repeat customers to have in mind when they choose your goods or services.

Gerben Law Firm specializes in helping businesses work through the trade mark registration process. We recognize that many businesses do not have plenty of spare cash -- and none to waste -- so we offer the best value trade mark search and registration package. USPTO will give your trade mark registration priority over someone else's trade mark if they receive your filing first. Therefore, it is important to register your trade mark as soon as possible.

To help ensure that USPTO does not reject your trade mark registration, the Gerben Law Firm will walk you through the process of searching and registering trade marks. After we complete the federal trade mark search, we will provide you with a list of identical and similar existing trade marks. Trade mark attorney Josh Gerben will advise you on the risk you face from those results. In some cases, our trade mark attorney might tell you that the name you wish to register would face few threats from existing trade marks. However, in other cases, he might warn you that existing trade marks would create a high probability that USPTO would reject your bid to register a trade mark. USPTO requires everyone to submit a filing fee of $325, and the agency will not refund your money, even if it rejects your trade mark registration.

USPTO might reject trade mark registrations for several reasons. For example, USPTO has strict demands for how companies and individuals register a trade mark, requiring specific information. If the proper information does not accompany a trade mark application, a trade mark attorney will enumerate the problems in what USPTO calls an Office Action. If you do not reply by USPTO's deadline, your trade mark registration will be rejected. When you are ready to submit your name for a trade mark, Gerben Law Firm will guide you through the entire trade mark registration process, ensuring that your application includes all necessary information in the format that USPTO wants -- and on deadline.

Besides technical details, USPTO also might reject a trademark registration because it too closely resembles an existing trade mark. USPTO does not want multiple trade marks to create confusion among consumers..

When you use Gerben Law Firm for your trade mark search and trade mark registration, we will help you identify the category that your trade mark registration will likely qualify as and let you know how much legal protection you are likely to receive. Besides potential rejection from USPTO, your trade mark could face legal obstacles from existing companies that use similar or identical names -- even if they don't hold trade marks for their names. Some courts provide a level of protection known as a common law trade mark. In those cases, a judge might rule that a company has sufficiently established the name of its company, products or services in a specific area, even though the company might not have bothered to register a trade mark for the name. If that happens, you might not be able to conduct business using that name in that area.

To avoid problems from common law trade marks, we offer a comprehensive trade mark search package. With this trade mark search, we dig through state, local and business databases to unearth companies that have similar or identical names as the one you wish to trade mark. As we do for federal trade mark search results, trademark attorney Josh Gerben prepares a detailed report on the results, highlighting potential problems. When you have reviewed the results and discussed them with trademark attorney Josh Gerben, you can decide to proceed and register the trade mark or possibly pick another name for your company, products or services instead of filing a possibly risky trade mark registration.

Trademark Registration

Services | Site Map | Site Directory | Disclaimer | Press Releases

Trademark Resources
Trademark Registration | Trademark Attorney | Trademark Filing | Trademark Logo | Trademark Search | Trademark Business Name | Trademark Application | Trademark Lawyer | How To Register A Trademark | Trademark USA | Federal Trademark Registration | Getting a Trademark

Copyright 2010 Gerben Law Firm, PLLC
This communication may constitute 'Attorney Advertising'

NEWS ALERT: Josh Gerben Ranked #3 Trademark Attorney in the United States by The Trademark Insider







Trademark Search and Application Completed by an Attorney

Our trademark service is not just a trademark application filing service. Josh Gerben, an attorney whose practice focuses on trademark law, works with you personally during the trademark search and trademark application process.

Trademark Registration Services

Basic Trademark Search *Does not include the U.S. Government filing fee of $325
  • Federal Trademark Search
  • Drafting and Filing of your U.S. Trademark Application
  • Tracking of your Trademark Application
  • Responding to any non-substantive Office Actions on your behalf

Order Basic Trademark Package Now >

Get More Information on Our Services >


Comprehensive Trademark Search *Does not include the U.S. Government filing fee of $325
  • Federal Trademark Search
  • State Trademark Search
  • Common Law Trademark Search
  • Attorney Opinion Letter Detailing Legal Significance of Trademark Search Results
  • Drafting and Filing of your U.S. Trademark Application
  • Tracking of your Trademark Application
  • Responding to any non-substantive Office Actions on your behalf
trademark registration package

Order Comprehensive Trademark Package Now >

Get More Information on Our Services >