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When you trademark your company name, you earn valuable legal protection from the US Government. For many business owners, efforts to trademark a company and logo often prove to be worth the filing fee and legal services required to successfully trademark a company name.
With the financial costs of trying to a trademark a company name, many business owners ask, "Why should I trademark my company name? How much protection do I really receive from the government if I do trademark my company name?" Gerben Law Firm encourages clients to feel comfortable with the answers to those excellent questions before proceeding to trademark a company name. We recognize that many people are unfamiliar with the legal protection and process of filing trademarks, and we provide a free consultation with trademark attorney Josh Gerben. When you want to trademark your name, you need reliable information from someone you feel will devote time and attention to your company. Gerben Law Firm can provide that level of service, in addition to the experience needed to help you properly trademark a company name.
So why should you trademark your company name? To start, a trademark gives you significant protection from competitors in your market and beyond. When you hold a US Government approved trademark, no one in your industry can file a trademark for an identical company name. That's critical for your company as you become more successful and copycats begin to emerge. When you have a great idea, other people often try to cash in on it, too. But if you trademark your company name, you can sue them to stop them. Often, the mere threat of a lawsuit persuades a competitor to back off and use a different name.
In addition to eliminating competitors that want to use an identical name, you can deflect would-be competitors who use closely similar names when you trademark a company name. That protection is most applicable within your industry. USPTO might trademark a company name that is similar to yours if the other company is an entirely different industry. For example, someone could successfully file to trademark a company name for "Tom's Mean Greens" for a line of specialty foods, and another person might be able to trademark a company name for "Tom's Mean Green Machines" for a line of energy-efficient appliances. Those companies are in entirely different markets, so USPTO would be more likely to allow the trademark. However, USPTO would likely reject a name that is in the same market. So "Tom's Mean Green Veggies" would probably fail USPTO's reviews.
With that protection in mind, you can begin to answer the question, "Why should I trademark my company name?" Trademark attorney Josh Gerben welcomes your calls if you have more questions about your desire to trademark your company name. In addition to handling efforts to trademark names, Gerben Law Firm also can help clients trademark a company logo. Many business owners take as much time to craft a logo as they spend on picking a name. In some cases, a logo is critical to attracting customers through advertising. USPTO allows you to submit applications to trademark a company and logo at the same time.
If you wish to simultaneously trademark a company name and logo, you need to provide a sample of the logo. When we submit the logo, Gerben Law Firm will provide a description of the logo as required by USPTO. In many cases, business owners want to trademark a company name and logo for a text-only name. That often is not a good choice because the legal protection granted by the US Government is sometimes broader when you simply trademark your company name and not a particular font or style associated with how you use the company name in commerce. When you trademark a company name, USPTO grants you legal protection for all formats of your company name. So if Tom files his "Tom's Mean Greens" trademark as text-only, he could still sue someone who uses a colorful, graphically complicated logo that uses the exact same words. Gerben Law Firm can help advise you on the type of application that will grant you the most protection if you want to trademark a company name and logo.
We hope this information demonstrates why it is worthwhile to trademark your company name. With Gerben Law Firm, you will have a devoted partner in the trademark application process. We are ready to answer your questions, from "Why should I trademark my company name?" to "How can I make sure my logo receives protection, too?"
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