Archive for June, 2009

How to Trademark a Brand Name

Monday, June 29th, 2009

Many clients call my office wanting to know how to trademark a brand name.  To trademark a brand name you must file a trademark application with the United States Patent and Trademark Office (known as the “USPTO”).  This is the United States government agency responsible for reviewing and issuing federal trademarks.  Your application will be scrutinized by an attorney for the U.S. government and will be either approved or denied.  If the application is approved you will have a trademark for your brand name which will prevent anyone else from attempting to sell a product under a similar name.

To ensure that your application for your trademark brand name is approved, it is highly recommended that you retain an attorney to assist you in the trademark registration process.  While the questions on a trademark application may seem straight forward and easy to answer, the questions actually present a plethora of hidden traps.  Answering one question incorrectly can result denial of the trademark for your brand name, or, a wrong answer could severely limit the rights of your trademark.

Therefore, to trademark a brand name it is suggested that you call trademark attorney Josh Gerben.  First, attorney Josh Gerben can analyze your brand trademark to ensure it is capable of being approved for registration. This would include conducting a trademark search on your brand name to ensure no one else has registered a same or similar brand name.  Second, he can draft and file the trademark application for you to ensure your trademark rights are properly protected.

You may click the link below for more information on the trademark services provided by Attorney Josh Gerben, or call him directly at (202) 294-2287.

Help with trademark searches and registration

Friday, June 26th, 2009

For anyone looking for help with a trademark search or the trademark registration process I would like to invite you to visit Trademark Armor.  I get calls everyday from small and large businesses who need help in determining if their trademark is available or has already been taken by someone else.  Moreover, many businesses find the trademark registration process extremely confusing and are happy to know that my law firm can provide help with the process.

My law firm was built to provide trademark search and application help to anyone or any business who has a name or a logo that they want to protect.  While anyone can go online and attempt to fill out a trademark application themselves, the process contains many technical details that are not apparent on the face of the application.  Failure to properly complete a trademark application can lead to its denial by the federal government.  My law firm works to help ensure that your trademark application will be accepted by the federal government and avoid the common mistakes made in applications.

A federal trademark is the strongest protection that any business can have on its name or logo.  My firm helps hundreds of businesses every year register a trademark.  If you are unsure how to get started in the trademark search and registration process please give me a call today.  I am always available to help in the trademark search and registration process.

Josh Gerben, Esq.
Principal
Gerben Law Firm, PLLC
1615 L Street NW
Suite 1350
Washington, DC 20036

(p) 202.294.2287
(f) 202.315.3386

Can The Trademark Registration Process Be Expedited?

Wednesday, June 24th, 2009

Many clients call my office asking if they can pay the U.S. Government an expedited or rush fee to make the trademark registration process go faster.  Unfortunately, the answer to this questions is no.

Once a trademark application is submitted to the U.S. Government for review and approval, it takes between 6-18 months to receive a trademark registration certificate.  There is no option to pay a rush or expedited fee to the USPTO to move the trademark registration process any faster.  To many of my clients, waiting to see if the USPTO will approve their trademark seems like an eternity.  A whole brand can be built in 6-18 months and to have the USPTO deny the trademark application at that time could be devastating.

The best solution to this problem is to hire a competent trademark attorney that can give you an opinion on the registerability of your proposed trademark.  A trademark attorney can conduct a trademark search and give you an opinion on whether or not a proposed trademark is capable of registration with the USPTO.

Another piece of good news is that the USPTO trademark application process is first come, first servce.  This means that your trademark carries all the weight of a registered trademark as of the date you file the trademark.  No one else can try to register a same or similar trademark after the date of your filing, so long as your trademark application is ultimately approved by the USPTO.

Therefore, having the combination of a trademark attorney’s opinion that your trademark will most likely be approved by the USPTO and the fact that you have priority on your trademark as of the filing date should provide some sense of ease to a trademark applicant.

For more information on conducting a trademark search or registering a trademark contact Attorney Josh Gerben at Trademark Armor.

How to Conduct a US Trademark Search

Wednesday, June 17th, 2009

Many clients call my office wanting to know if their trademark is “available” for registration.  The only way to determine if a trademark is available is to conduct a US trademark search.  A US trademark search can be conducted on the Web site of the United States Patent and Trademark Office (www.uspto.gov).

While anyone can go on the USPTO Web site to conduct a trademark search, it is virtually impossible for an unskilled searcher to determine if a US trademark is capable of achieving registration.  This is because the USPTO search engine is not robust enough to do a thorough US trademark search without the skill of an experienced searcher.  In order to determine if a US trademark is capable of achieving registration, the US trademark searcher must break down the trademark into multiple parts and look for similar marks in categories containing related goods.  Therefore, it is highly recommended that a US trademark lawyer is hired to conduct a US trademark search.

Moreover, in addition to the federal trademark database, a US trademark search must include a US state trademark search and a US common law search in order to provide full legal clearance for use of the trademark.  This is because under US trademark law if someone has registered a trademark with a state or simply begun use of the trademark in commerce (i.e. a common law trademark), that person or company may have certain rights that could interfere with a federal trademark.  Therefore, a complete US trademark search also includes a search of state and common law databases.

Once the US trademark search is complete, only a US trademark lawyer can interpret the results to provide an opinion on whether or not a US trademark is capable of achieving registration.

For a complete US trademark search please visit www.trademarkarmor.com

How to register a trademark in the USA

Thursday, June 4th, 2009

Many international clients call my law firm to find out just how to register a trademark in the USA.  To register a trademark in the USA a company or individual must draft and file an application with the United States Patent and Trademark Office.

While this USA trademark application can be completed by anyone, I highly recommend to potential clients that they retain my firm to complete their trademark application.  The reason I recommend retaining a USA trademark attorney to draft and file a trademark application is because there are many technical and legal elements hidden in the USA trademark application.  If certain information is not entered correctly, it could lead to rejection of the USA trademark application and loss of any priority established on the trademark.

Moreover, to register a trademark in the USA it is imperative to first conduct a USA trademark search.  If a trademark search is not conducted prior to an attempt to register a trademark in the USA a client may not be aware of a pre-existing federal, state or common law trademark that could result either in the rejection of a USA trademark application or in a limitation of the client’s rights in their trademark.  Therefore, to register a trademark in the USA I recommend to potential clients that they retain my law firm to assist them in conducting a proper USA trademark search and then for the drafting and filing of the USA trademark application.

Once a USA trademark application is filed, a client must then wait for the U.S. Government to review and approve their application.  It generally takes about 8-10 months to register a USA trademark from the date the application is filed.  However, so long as the USA trademark application is ultimately approved, the trademark rights start on the date the USA trademark application was filed.  Therefore, when a client wants to register a USA trademark to protect their rights, they can be assured that no one will be able to attempt to register a USA trademark that is similar to theirs after the date of their USA trademark application filing.

To get started with the process to register a USA trademark please follow the link below.