Trademark symbols are a common tool utilized by business owner’s to protect their product names, goods, or services. The most common symbols are the following: the trademark symbol (“TM”), the service mark symbol (“SM”), and the registered trademark symbol (“®”). Although these symbols are often used interchangeably, it is important to understand the distinct differences that exist between them.
Both the trademark symbol (“TM”) and the service mark symbol (“SM”) can be used prior to obtaining trademark registration. However, the difference between the two symbols lies in what each represents. For instance, the trademark symbol should be used if your trademark is representing goods or a product. On the other hand, the service mark symbol should be used if your trademark is for services you intend to provide for your clients.
While the trademark symbol and the service mark can be used before a trademark is registered, the registered trademark symbol (“®”) should only be displayed once you have received a trademark registration certificate from the United States Patent and Trademark Office. The registration certificate is granted after you trademark application has been approved. Business owners use the symbol to acknowledge that their good or service is currently protected by a federally registered trademark.
For more information on how to achieve registration for your trademark contact Trademark Attorney Josh Gerben by visiting www.TrademarkArmor.com.